Rogers Investment Advisors, LLC

We generally believe in efficient capital markets. Therefore, we subscribe to the view that asset allocation is the greatest determinant of portfolio return over the long term. However, we still believe that the best professional money managers can outperform market averages over time. Therefore, our investment approach is to develop broadly diversified portfolios for our clients based on the concept of a modified efficient frontier. In this context, modified means that client portfolios are adjusted from the theoretically most efficient portfolio based on client preferences and cash flow requirements, portfolio size, investment efficiency and other factors.

We recommend that our clients invest in numerous asset classes, including equity classes such as large-cap, mid-cap and small-cap growth and value, respectively, and international stocks in developed and emerging markets. We also often include alternative asset classes, such as domestic and international Real Estate Investment Trusts (REITs) or their equivalents, specialized quantitative ETFs, and hedge funds. Of course, fixed income securities, either taxable or municipal, generally constitute a significant portion of our client portfolios. In combining diversified asset classes to create client portfolios, we seek to include classes that have relatively low correlations of returns. This generally allows our clients to achieve, over time, greater expected returns for the same level of volatility, or less volatility for the same expected returns.

For larger sub-portfolios, we may recommend that our clients invest in separate accounts for certain asset classes. With separate accounts, our firm's clients have access to numerous world class money managers who specialize in a wide array of investment styles. A typical client who meets the minimum size requirements might invest in five or six separate accounts of various investment styles. In each separate account, the client generally owns a diversified list of securities based on each manager's model portfolio template. As each manager adjusts its model portfolio over time, they adjust the holdings in each of their clients' accounts. In this way, our clients are able to achieve the diversification benefits of investing in mutual funds, with the tax, transparency and customization benefits of holding their own portfolios of discrete securities. One of the roles of RIA is to periodically review the performance of each separate account manager to make sure they are performing well compared with their peers, and replace them if they are not.

We generally require that client assets be custodied at Schwab Institutional. No assets are held directly by our firm. We normally select separate account managers that agree to household pricing, meaning that clients receive asset based pricing, not transaction based pricing, and are able to enjoy pricing breakpoints based on total equity assets under management, regardless of the number of separate account managers to which these assets are allocated.

Our in-house investment management specialty is in fixed-income securities. Thus, fixed-income portfolios of sufficient size are generally managed by RIA directly. Finally, when a client's allocation to a given asset class is below the minimums for separate accounts or in-house management, we utilize exchange traded funds ("ETFs") or mutual funds, either managed or index-based, from firms such as Vanguard, iShares, SPDRs, PowerShares, Rydex and other leading providers.

Our fees are based solely on a percentage of total assets under our management. We do not charge any commissions to our clients. In this way, our economic incentives are aligned with the interests of our clients, and we are able to recommend investment strategies and products that are in our clients' best interests.

Experience

Discretion and Confidentiality

Customer Service

Customized and Diversified Portfolios

Access to many world-class fund managers

No-commission, Asset- Based Advisor Pricing